Design Led Innovation
Top 7 articles you need to read on innovation
With an educational background as an Organizational Psychologist and MBA, I get steady asked by people that are new to people-centric innovation approaches (Design Thinking, Lean Startup, Service & Business Design) about articles that might help them to kickstart their knowledge and career on the topic.
I have gathered here the top 7 articles everybody should read in the right order.
Enjoy and let me know what you think and what you miss.
What is Design-Led Innovation
Design-led innovation is a business strategy that focuses on creating radical and groundbreaking innovations through the use of design.
Looking for innovation in your company? Run a Design Sprint
Using the Design Thinking principles and mindset – curiosity, empathy, human centered, bias towards action, show don´t tell, immersion, radical collaboration, ideation, prototyping and testing – and leveraging the creation of a cross functional environment, Design Sprint is emerging as new way for accelerated innovation, where speed and innovation go ha…
What characterises a Design Sprint?
Google Ventures and Jake Knapp defines Design Sprint as "a five-day process for answering critical business questions through design, prototyping, and testing ideas with customers."
5 reasons why many Design Sprints fail
A Design Sprint is costly if it fails. But if you have done your homework, it can be an extremely good investment.
3 critical roles in product and service development: value creation
The cooperation between Service Designers (desirability), Product Managers (feasibility), and Business Developers (viability) is a dynamic and iterative process.