Digging Deep: How Service Designers and Archaeologists Unearth Human Behavior

From Artifacts to User Journeys: Bridging the Past and Future

A service designer and an archaeologist may seem to work in entirely different fields, but they share some intriguing commonalities. Both professions involve uncovering insights, understanding human behavior, and constructing narratives. Here's a comparison:

1. Discovery and Exploration

• Archaeologist: Investigates the past by uncovering physical artifacts…