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How to design behaviours
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How to design behaviours

Closing the knowing-doing gap

Jose Manuel Redondo Lopera's avatar
Jose Manuel Redondo Lopera
Feb 01, 2024
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Change can be difficult, but it's not because of us. It is our approach to change that is the problem, not us. It is not a person problem, but a design and process problem.

Knowing this, how can we achieve lasting change?

According to research, information alone is not enough to change behaviour. We all know things or do behaviours we should not be doing…

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