"How to disrupt the market and find your strategic positioning" workshop
"How to disrupt the market and find your strategic positioning" workshop
Blue Ocean strategy on how to design your fiercest competitor
Follow this easy workshop structure and have fun with your colleagues.
Do a “post-up” exercise and ask your team to write down the industries / industry they believe you are in or you could or should be. Examples could be “health care”, “telecom”, “IT development”, “insurance”….
Photo by Kelly Sikkema on Unsplash
Ask your team to “dot vote” the industries they belive are the right ones or the most relevant for you, and choose the one with the most votes.
Do another “post-up” exercise, but this time you ask your team to write down all the main players in that industry you might be competing in.
Ask your team to place those key players in a vertical axis in relation to the most and least important or successful you want to compete against
Do another “post-up” exercise, but this time ask your team to write down what they believe are the key competitive levers in that industry, in plain words “what are the most important dimensions for a customer when they make a purchasing choice”. Examples could be “price”, “quality”, “convenience”, “track record”, “performance”….
Do a “dot vote” and choose between 6 - 10 key competitive levers.
Place the competitive levers at the bottom of this performance map from right to left: what you believe the most and the least important ones.
On the right hand side, you create a vertical axis from 5 to 1: from very good (5) to very bad (1).
Place the key players, based on the key competitive levers in the performance axis, connect the competitive layers by player, find out a gap WHERE you want to compete and disrupt the industry.
I hope this little and easy workshop, made sense to you and you found it useful.
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Have a nice one!!