How to Sell Facilitation Services

Shift Your Approach and Make Facilitation a Must-Have Service in Any Organization

Photo by Alexander Grey on Unsplash

Facilitation is one of the best-kept secrets in business. It’s not about “running meetings” or “making sure everyone has a chance to talk”, it’s about helping teams make better decisions, aligning stakeholders, and creating outcomes that drive results.

Yet too often, facilitators struggle to sell their services. Why? Because we focus too much on the process (“I can run a workshop”) and too little on the outcomes that matter to the business.

Here’s how you can shift your approach and make facilitation a must-have service in any organization: