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Made to Stick: Why Some Ideas Survive and Others Die
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Made to Stick: Why Some Ideas Survive and Others Die

By Chip and Dan Heath

Jose Manuel Redondo Lopera's avatar
Jose Manuel Redondo Lopera
Apr 11, 2023
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Made to Stick: Why Some Ideas Survive and Others Die
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Mark Twain once observed, “a lie can get halfway around the world before the truth can even get its boots on.” His observation rings true: urban legends, conspiracy theories, and bogus news stories circulate effortlessly. Meanwhile, people with important ideas such us entrepreneurs, teachers, politicians, and journalists, struggle to make them “stick.” 

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