"Ready, Fire, Aim" or "Ready, Aim, Fire"?

Mindset and Goal Setting when Working with Innovation

In innovation and business, product and service development, the sequence of these three words can make all the difference.

“Ready, Aim, Fire”, is the traditional approach. You prepare, plan, strategize, and once you're sure you’ve got it right, you launch. It’s methodical, calculated, and safe. But in fast-moving environments, it can also mean missed opportunities, overthinking, and paralysis by analysis.

“Ready, Aim, Fire” flips the script. You prepare just enough, launch quickly, and then iterate based on real feedback. It’s agile, messy, and sometimes chaotic, but it can unlock faster learning, quicker value creation, and more user-centric solutions.