Service Design for Business: A Practical Guide to Optimising the Customer Experience

By Ben Reason, Lavrans Løvlie & Melvin Brand Flu

Service Design for Business it is practical approach to better customer experience through service design and helps you transform your customer's experience and keep them engaged through the art of intentional service design.

Written by the experts at Livework, this practical guide offers a tangible, effective approach for better responding to customers' needs and demands, and provides concrete strategy that can be implemented immediately. You'll learn how taking a design approach to problem solving helps foster creativity, and how to apply it to the real issues that move businesses forward.

Highly visual and organised for easy navigation, this quick read is a handbook for connecting market factors to the organisational challenge of customer experience by seeing your company through the customers' eyes.

Livework pioneered the service design industry, and guides organisations including Sony, the British Government, Volkswagen Procter & Gamble, the BBC, and more toward a more carefully curated customer experience. In this book, the Livework experts show you how to put service design to work in your company to solve the ongoing challenge of winning with customers.

• Approach customer experience from a design perspective

• See your organisation through the lens of the customer

• Make customer experience an organisation wide responsibility

• Analyse the market factors that dovetail with customer experience design

The Internet and other digital technology has brought the world to your customers' fingertips. With unprecedented choice, consumers are demanding more than just a great product, the organisations coming out on top are designing and delivering experiences tailored to their customers' wants. 

Service Design for Business gives you the practical insight and service design perspective you need to shape the way your customers view your organisation.