Sprint: How to Solve Big Problems and Test New Ideas in Just Five Days

By Jake Knapp, John Zeratsky and Braden Kowitz

From inside Google Ventures, a unique five-day process and workshop for solving tough problems, proven at thousands of companies in mobile, e-commerce, healthcare, finance, and more.

Entrepreneurs and leaders face big questions every day:

• What’s the most important place to focus your effort, and how do you start?

• What will your idea look like in real life?

• How many meetings and discussions does it take before you can be sure you have the right solution?

Now there’s a surefire way to answer these important questions: the Design Sprint, created at Google by Jake Knapp. This method is like fast-forwarding into the future, so you can see how customers react before you invest all the time and expense of creating your new product, service, or campaign.

In a Design Sprint, you take a small team, clear your schedules for a week, and rapidly progress from problem, to prototype, to tested solution using the step-by-step five-day process ands workshop in this book.

A practical guide to answering critical business questions, Sprint is a book for teams of any size, from small startups to Fortune 100s, from teachers to nonprofits. It can replace the old office defaults with a smarter, more respectful, and more effective way of solving problems that brings out the best contributions of everyone on the team—and helps you spend your time on work that really matters.