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Switch: How to Change Things When Change Is Hard
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Switch: How to Change Things When Change Is Hard

Chip Heath & Dan Heath

Jose Manuel Redondo Lopera's avatar
Jose Manuel Redondo Lopera
Jun 09, 2023
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Why is it so hard to make lasting changes in our companies, in our communities, and in our own lives?

The primary obstacle is a conflict that’s built into our brains, say Chip and Dan Heath, authors of the critically acclaimed bestseller Made to Stick.

Psychologists have discovered that our minds are ruled by two different systems -the rational mind and …

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