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The Right It: Why So Many Ideas Fail and How to Make Sure Yours Succeed
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The Right It: Why So Many Ideas Fail and How to Make Sure Yours Succeed

by Alberto Savoia

Jose Manuel Redondo Lopera's avatar
Jose Manuel Redondo Lopera
Feb 21, 2023
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The Right It: Why So Many Ideas Fail and How to Make Sure Yours Succeed
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Are you working hard to develop and launch a new or ​innovative product?
​
If so, Alberto have ​some ​good news ... and some bad news.

First, the bad news: "Most new products will fail in the market, even if competently executed."

This is called “The Law of Market Failure”

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