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The shoe salesmen in Africa
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The shoe salesmen in Africa

It’s all about perspective and attitude

Jose Manuel Redondo Lopera's avatar
Jose Manuel Redondo Lopera
Nov 17, 2023
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The shoe salesmen in Africa
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Photo by Radek Skrzypczak on Unsplash

At the beginning of the 20th century, an English shoe manufacturer, concerned about the decline in its sales in England, decided to try to open new markets abroad. Its director called two of its best salesmen and proposed that they travel to Africa to try to open new markets to increase their sales.

Both salesmen left…

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