I define DESIGN as an intentional and conscious process and act of creation:
creating from nothing to something, from formless to form, from an idea to a concept and tangible outcome being an artifact, product or service.
A designer is a kind of midwife that facilitates, orchestrates and helps in this exciting journey, having always a sustainable and people centered approach, balancing desirability, viability, feasibility and sustainability.
Design is innovation, improvements, transformation, development, growth and value creation.
🤔 What is your own definition of DESIGN?
Design is a creative process to be facilitated